Owners, KNOCK

Celebrating 10 successful years in business, KNOCK had the opportunity to further accelerate agency growth through better articulation and communication of a unique and compelling agency positioning and through a focused strategic plan.

The approach

Open Dynamics worked with KNOCK by gathering client and employee feedback, uncovering target client motivators, and working collaboratively through a strategic positioning and planning process.

The results

Through the research and extensive strategic discussion, KNOCK defined their unique client benefit and identified five strategic platforms that will launch the agency into their next decade of growth and revolutionary work for their clients. The work was created by the leadership team, but communicated in an interactive forum to align and engage the entire employee team.

Morsekode is a growing agency doing innovative and stellar work for their clients. However, it had been over four years since they had gone through a process of gathering client feedback and CEO, Mark Morse, knew this was a critical step to help them make the best decisions about supporting agency growth.

The approach

Open Dynamics led an in/out engagement to gather the client feedback, identify key strengths and opportunities and work with the team to prioritize opportunities and create an action plan.

The results

In a short space of time, Morsekode was able to identify important action steps to further strengthen client relationships and to build the agency infrastructure to support continued growth.

CEO, Morsekode

After 11 successful years in business, Kelly Wold Smith, president of Futura Marketing, knew there was a great opportunity to drive more proactive, strategic agency growth. The agency had been extremely responsive to client requests, but was challenged to find the time to establish a more strategic vision and create a path forward.

The approach

Open Dynamics has been working with Futura Marketing for the past year to help identify their best target client, the unique value they provide to that client and a plan for building the agency competencies beyond what exists today. We’ve created an exciting vision and a detailed plan to achieve the goals.

The results

The entire agency team is engaged in not only delivering superior client work, but also building the agency for the future. Futura is hiring 6 new people, offering new strategic and digital services, and has a plan to get better connected with the right clients. The agency is operating in a more strategic and proactive way than ever before and clients are responding to the new approach.

Identify the agency’s unique client benefit and ideal client profile to evolve towards more proactive business development and engage the team in creating a strategic plan that will deliver more aggressive agency growth.

The approach

Open Dynamics conducted a client audit for CRC to uncover critical client insights that helped illuminate the unique value that CRC delivers to their clients as well as key strategic priorities for 2011 and beyond. The leadership team, and ultimately the employee team, participated in a facilitated process to make the most of the insights and create a collaborative plan to build an agency equipped to deliver the three-year business objectives.

The results

The team is re-energized, focused and committed to the strategic growth plan. Each employee understands how their work contributes to increasing value for their clients as well as growing the agency.

Determine a go-forward strategy for a key division and define the organization’s guiding principles.

The approach

This was an in/out engagement where Open Dynamics facilitated just two critical team sessions. The first was a strategic discussion among the management team and key organizational players to define the positioning of a key division and articulate strategic implications. The second engaged a broader team in articulating and aligning with guiding principles.

The results

The team worked collaboratively and quickly to achieve the stated goals and align on a strategic direction for the agency.

President, Futura Marketing

Move beyond working with brand operations to partnering with brand marketers and agencies to deliver truly innovative and strategic packaging solutions.

The approach

Open Dynamics has been working with Graphic Packaging International for more than five years, delivering Voice of Client insights, strategic positioning, relevant messaging, and business development strategy.

The results

Brand marketers and agencies are now seeing Graphic Packaging International as a more strategic partner in helping them meet their business and marketing objectives.

Graphic Packaging International sponsored the SHOPPER MARKETING Breakout at the PMA 2010 BLUR conference in Chicago as a demonstration of their commitment and knowledge in this arena.

Continue to anticipate client needs and build sustainable, enduring relationships so that clients serve as advocates for the agency.

The approach

Open Dynamics has worked with MarketingLab for more than five years, conducting annual client surveys and translating the insights gained into strategic priorities for the agency.

The results

MarketingLab now has one of the highest Net Promoter Scores around and clients feel heard and valued because MarketingLab always seeks to understand and address emerging needs.